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    Review: ‘The Next Food Network Star’

    Posted on June 3rd, 2008
    ©2008 Harry Kenney

    The Next Food Network Star (Food Network) 3 Stars

    Baptism by Fire, Interesting Mix, Lack of Flay, Better Pulse

    Yowsah! I would not want to be one of the Next Food Network Stars last night. I might rather be something a lot easier …. a skydiver using a reserve chute, Britney Spear’s publicity manager, a drug mule crossing the border, a cross-dresser locked up in a Southern jail, Bear Grylls drinking elephant dung in the Kalahari … Yeah, almost anything would have been easier I think than being a Next Food Network Star contestant on it’s opening night, last night.

    Seriously — and maybe to the point of ridiculousness? — the ten (now nine) finalists were definitely given a baptism by fire. They were given the insane task of forming two person teams and then in a scant 30 minutes creating one dish each plus one team collaboration dish. Now wait! That’s just the obvious stuf. Let’s compound this intense pressure (they did) and recall that in addition to this the contestants: just got there, have no idea how the other person performs and have never been in that kitchen before. Ok, so that’s three dishes in 30 minutes. Nuts?

    Totally nuts — especially when you compare that to what a seasoned Iron Chef goes through, namely: five dishes in 60 minutes with the help of two sous chefs all used to the kitchen. That’s right an Iron Chef has a much much easier time with having to complete 2.5 dishes within 30 minutes having a total of three people, not two, of whom both are skilled, experienced helpers who the head chef knows well. Oh and don’t forget the probably twenty years of culinary experience behind just the main chef, probably collectively with the two sous chefs it would be over forty years experience ….

    What then did we get out of this competition? A few things. First, yes this running around insane makes for dramatic television. Obviously forced drama for drama’s sake because of the ridiculousness of the task. There’s no reason it couldn’t have been a slightly better 45 or a slightly more sane 60 minutes other than a) the judges didn’t want to sit for six hours and b) the point was to have them jump through hoops and make as many mistakes as possible — let the food suffer. And here we are at one of the elements that has made past seasons fail: when the amount of drama wins over the quality of the food. That is when all legitimacy is lost. I have to overall congratulate the contestants too — they did way way better than I would have thought it was humanly possible. Sincere and major kudos overall.

    Back to the challenge: To use the analogy one more time, now having performed the cooking task at hand, an Iron Chef would then have to face three judges. The NFNS contestants on the other hand had to present their hastily-made concoctions to a table full of no less than nine, count them, nine Food Network heavyweights: two executives and seven stars — of which (yep, you guessed it) two of whom are actual Iron Chefs!! (Were I there I think I would have passed through the walls the way the do on the old cartoons where you leave behind the entire body impression and just ran for the nearest horizon. Really, I’ve seen submarines buckle under that kind of pressure!)

    And if that wasn’t enough, for some crazy reason — maybe it was editing, I dunno — everyone at the table — the final judges, Alton, the Neelys, Giada De Laurentiis, Sandra Lee and Masaharu Morimoto — looked at the contestants as though they were either annoyed or going to pick a fight with them. I’m serious. I have never ever seen any of them individually like this. Collectively it was a scary sight. Really, I’ve seen bigger smiles on pall-bearers. So just what was that grimacing, tough-ass reception for? And if that really wasn’t the way it actually happened, then please tell me why they purposely edited the show in this manner? Really, is it to make our favorite stars a ton less likable to the general public? The reasoning behind this befuddles me.

    Again, more questions come to mind: Why wasn’t this a scenario you should have on the last episode, not the first? No I don’t mean the angry faces, I mean having eight or ten top Food Network stars judging the contestants? Why have this for the very first challenge? If the idea was to say “we’re not pansys, we’re a grueling, serious contest show” then the message was sent and recieved. But tell me. a) was it worth showing America all your hosts can sport dour and nasty experssions? and b) so how you gonna top this in the finale, huh? Have 25 Food Network judges? Should be interesting to see if in 9 weeks time whether or not I’ll be pointing to this very first episode and saying how the show prematurely peaked or not. Guess we’ll see.

    My big annoyance I had though — especially after all that promotion talk — was the “lack of Flay”. Bobby Flay supposedly is main host now, yet Alton Brown was the one showing the contestants around for each challenge. Alton also was among those who ate at the table, then disappeared at judging and Flay is suddenly back. This “tag team” crapola amounted to the very same feeling of inconsistancy that has plagued this show from it’s inception four years ago, where the viewer feels the show is “all over the place” and because of that one doesn’t feel that they know what they’re doing. The Flay as host scenario was supposed to eliminate this lack of continuity. Really, I’m telling you, this had better be fixed in future episodes or it will go from being a singular annoyance to a major reason to not watch. Remember as first show this is supposed to set the tone for the rest; right now it’s a discordant tone.

    Next, a small peeve, but a peeve nonetheless: Nipa couldn’t find tumeric at the supermarket. I’m not surprised. Not every place carries it here in Philadelphia either. It’s very tough to find the right ingredients when doing more exotic dishes. Thing is, you’re the Food Network. You’re probably the best supplied food place any where on the North American contentinent. New York included. So why did you send folks shopping? And why didn’t you offer your vast — and I mean vast — reserves of product to them? Drama again? Doesn’t seem to work when probably two inches away from someone trying to make an Indian dish there is no doubt 50 lbs of tumeric sitting there. This is just one of those things that annoys me greatly — when the drama is put ahead of the food.

    Hello! Are you the Food Network or the Drama Network? My answer to you: Do what you’re good at, do what you’re supposed to do and the rest will automatically follow. Your biggest problems, FN, all happen when when you forget this. Which is too often.

    Now you might be thinking this is a bad review. Nope, it’s mixed. Just wanted to get the “bad” out of the way first. I think the challenge was beyond silly, beyond stupid and a dozen judges way too much for the first show. Alas, compared to other (reality) shows (on other networks) and similiar stupid things, I’ve seen a lot worse. The tumeric thing and the lack of Flay are both minor if held within to a one-show event; should they become like this throughout the series these kind of things could be a series killer. For now they aren’t — not yet.

    Moving on to the more positive points. Yes there was drama, albeit too forced at times. The mix of contestants do have me interested. Happily, many there, if not all, seem to already understand the need to have their own culinery point of view. They come more aware of themselves and more aware of what is needed than the groups in seasons before this. Whew! A much needed change. Mind you, Lisa is interesting if we also have no freaking clue as to what she’s trying to say. She’s quite entertaining and easy on the eyes, but yeah she’s talking in Esperanza half the time. In other areas, the editing and pacing seems better than previous years too. As does the musical accompaniment. Speaking of which, music or not, every show on television has a beat, lust like a song does, a rhythm, and this show’s prevous dulled rhythm has jazzed up this season to a faster tempo. Again, a result of editing, pacing and other underlying elements. It feels more like it should.

    As for individual observations …. Spoiler alert for those who haven’t seen the show yet, it’s with no surprise that “comedian” Cory is gone. If she hadn’t said she was a comedian I would never have known it, for not only did she have no sense of humor, she didn’t crack a smile once. She had the greatest amount of television experience and yet froze while on camera. She supposedly cooked, but you couldn’t tell that either. Very very weird! All of this supposedly in the package and not a single bit of it evident anywhere.

    As for the contestant geniuses who thought a meat loaf and (on another team) a pork tenderloin were each good choices to cook (forget about resting the meat for 15 minutes huh?) and plate within 30 minutes …. I want to know, where you sniffing the oven fumes when you came up with those? Seriously, do you come from a planet where they cook with phasers or via time dialations? Exactly how the hell did you think they would actually get remotely done? Mind you, the challenge was as said insane on the part of the judges and producers. But given those restrains, that criteria, that level of insanity, just why make it worse on yourselves???

    Overall, entertaining, interesting to watch, good mix of people, better pulse to show. So how is this season’s NFNS going to fare?

    Well, if it doesn’t strain credulity (not have excessively stupid competitions), if Flay becomes the anchor thus giving the consistency the show so sorely needs, if they put the food above the drama and let the drama fall where it may …. in short if they avoid the few bad things about the opener and continue with the good things in future episodes, this is going to be an excellent season. If on the other hand Flay is not there enough, if it feels like the show is flapping in the wind again, if the challenges include having the contestants swim in pirannha-infested waters while making a creme brulee (and various similiar crapola), this show could fall flat on it’s face in no time too.

    In short, right now, you’ve got me interested. Right now, you’ve got me intrigued. At the same time for the reasons mentioned, you’ve got me a little annoyed. Which way it swings is up to you, Food Network. But for now, I’ll say, good start. See if you can hold my interest past another three episodes and you’ve got a sure-fire winner (that only took you four seasons to get there, but at least one can say you’ve gotten there.) But, this show is able to swing in either direction just as easily, and with both the good and bad elements basically evening things out against the other, I’ll have to give The Next Food Network Star — for now — based on this first episode — three stars out of five. That said, we’ll see how this does at the mid point and of course at the end.

    The TCB Ratings System
    5 Stars : 5 stars : a sumptuous feast time and time again
    4 Stars : 4 stars : so good you want second helpings
    3 Stars : 3 stars : a decent meal but it needs spice
    2 Stars : 2 stars : brown-bag lunch with stale bread
    1 Star : 1 star : a TV dinner from the Sixties
    No Stars : 0 stars : I’d rather have salmonella

    Daytime Emmys: Food Network Pulls in Eight, ‘Everyday Italian’ Nets Three

    Posted on May 1st, 2008

    Yesterday the National Academy of Television Arts & Sciences announced the 35th Annual Daytime Entertainment Emmy Award Nominations. For anyone living in a cave, this in the American television industry’s highest awards and seperate from the Evening Emmys which concentrate on the big network prime time shows, these are for … well, as they say, “daytime” TV, everything from the soap operas to animated cartoons, from kid shows to heavyweights like “The View” and “Oprah” to game shows, and include some (not all) synidcated programming and cooking shows.

    Our interest here of course is anything mentioned in regards to the food and cooking shows, which there was plenty of. The Food Network was nominated for eight Daytime Emmys. In regard to multiple nominations for food shows, the leader is Everyday Italian (FN) with three — and not just any old three, but best show, host and directing — followed by Food Trip with Todd English, Gourmet’s Diary of a Foodie (both PBS) and Nigella Express (FN) tied with two a piece.

    In the category of Outstanding Lifestyle Host all the candidates are food shows: Ina Garten, Barefoot Contessa (FN); Bobby Flay, Boy Meets Grill (FN); Giada De Laurentiis, Everyday Italian; Todd English, Food Trip With Todd English; Nigella Lawson, Nigella Express.

    In the category of Outstanding Lifestyle Program four of the five candidates are food shows (the fifth being a DIY Network craft show): Everyday Italian, Gourmet’s Diary of a Foodie, Lidia’s Italy (PBS), Nigella Express.

    In terms of Outstanding Directing In A Lifestyle Show only a single food show was up: Everyday Italian with the others being a smorgasbord from a travel show to a Cargnegie Hall special on PBS.

    The remaining nominations in which a food show was involved are: Outstanding Achievement In Single Camera Photography (Film Or Electronic): Chefs A’ Field (PBS) and Food Trip With Todd English. Outstanding Achievement In Single Camera Editing: Gourmet’s Diary of a Foodie.

    And, in what seems to be a major oddity, at least to me: Outstanding Achievement In Hairstyling: Semi-homemade Cooking With Sandra Lee (FN). I mean she’s going up against “The View”, which is a whole lot of hair and wigs! Also “The Price Is Right” is up for this same award; we assume it must be for the models — either that or Drew Carey’s crewcut is a much more complicated affair than anyone could ever have imagined!

    The Daytime Emmy Awards are to be broadcasted June 20, 2008 on the ABC Network 8pm Eastern, shown live from from Hollywood’s’ Kodak Theatre.

    Recipegate? McCain Website Using Food Network Recipes as Their Own

    Posted on April 16th, 2008

    The Huffington Post today caught the McCain campaign red-handed. At least three recipes placed on US Presidential John McCain’s website Sunday that are attributed to his wife, and called “McCain Family Recipes” were all found to be filched — without changes even — from the Food Network’s website. One, “Farfalle Pasta with Turkey Sausage, Peas and Mushrooms” was stolen from Giada de Laurentis.

    See Larger, More Readable Image at the Huffington Post

    HP writer, David Weiner says:

    CNN (and TMZ) are now reporting that Recipegate was the work of an intern, and that according to McCain’s campaign, the whole thing is a “low-level unpaid staff debacle.”

    Personally, I’m not sure how an intern can be responsible for messing up the McCain “family” recipes. Did the intern lose Cindy’s recipe box only to haphazardly try to replace them with Food Network recipes? If only we could all steal and lie and lay it off on the unpaid help.

    News Bites: Giada’s New Baby; No-Swear Fools; Whopper Pimpin’

    Posted on April 2nd, 2008

    People reported the other day of the birth of Giada De Laurentis‘ daughter:

    “De Laurentiis and husband Todd Thompson welcomed their first child, a healthy baby girl, on Saturday March 29 in Los Angeles,” her rep tells People. “Jade Marie De Laurentiis Thompson weighed in at 5lbs, 13oz.” The baby is the first for the Food Network star and Today show contributor, 37, and her husband since 2003, Todd Thompson, 44, a clothing designer.

    As part of yesterday’s April Fool’s Day, various newspapers online around the world pulled their stunts. The one we found most interesting (and germaine) was the Independent UK’s gag which stated the Australian Parliament was refusing to allow “foul-mouthed” Gordon Ramsay to have a restaurant in Sydney citing obscentity rules. In response Ramsay is to have then not only put a ban on any employee in any of his kitchens should they curse, himself included, but also charging penalties against any of his patrons if they cursed in his restaurant dining rooms. …. Ramsay not curse?! Puh-leeze! When braised pork cheeks fly!

    We’ve seen or heard of the clam bar, the oyster bar … Nancy Silverton sold the Pizzeria Mozza idea to partner Mario Batali with the concept of the mozzarella bar … Now (sigh) Burger King is (really, it’s true) going to create Whopper Bars. From the Wall Street Journal:

    The menu and size of the Whopper Bars will be smaller than a typical Burger King, but they will sell Whoppers not typically available at all times in the chain’s traditional restaurants. Executives say they haven’t finalized the menu, though it could include as many as 10 types of Whoppers, such as the Western Whopper, the Texas Double Whopper and the Angry Whopper, a version topped with spicy onions. One menu sketch has a section called “Pimp Your Whopper,” where patrons can chose from additional toppings like jalapeno peppers, bacon and barbecue sauce.

    How the Food Network has Grown … and Changed and is Changing Again

    Posted on March 27th, 2008

    It’s been a couple weeks since the Newsday article came out about the beginnings of and current trends of the Food Network … It’s also about a couple weeks before Food Network turns it’s eye inward and covers itself in one of it’s own Chefography episodes on … yes, the Food Network. So at this in between time, let’s take a peek at that Newsweek article and explore where FN started and is going.

    Nope, changed my mind. Want the history lesson, then best to read the article. It’s nice to know how things were and who was there, but I’m more interested in the present and the future. And here’s the most interesting details to me:

    The Food Network broadcasts 141.5 hours of programming each week. Nearly half of that time, 65.5 hours, is filled by shows, most of them repeats, hosted by seven personalities. Here’s how they stack up:

    Rachel Ray: 14 hours (that’s 10 percent of total programming)
    Alton Brown: 12 1/2 hours
    Bobby Flay: 9 1/2 hours
    Paula Deen: 8 1/2 hours
    Giada De Laurentiis and Ina Garten (tie): 7 1/2 hours each
    Sandra Lee: 6 hours

    Wow! Even I never realized Rachel Ray was on that much. It’s also surprising to see both Alton and Bobby are on more than Paula and Giada as it seems like it’s always either Rachel, Paula or Giada every time I randomly turn on FN. Not the “guys” at all. Huh. Who knew?

    The article goes on with: “‘The dump-and-stir is over,’ Batali said, using industry parlance for the straight cooking show.” And how the mornings and early afternoons are the cooking shows, the weekend afternoons and all the evenings are food reality shows like various challenge programs such as Iron Chef America, et al.

    The article surprises me in one important way though. It starts to touch on the leaving of quality top chefs and the giving away to home-economics kitchen cooks, then — for some reason — it doesn’t go there. Something we’ve talked about before here … because there is a lot of talk about it “out there”.

    PS - Want just a single example of “lots of talk”? Then check out this thread on ChowHound forums.


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