Bobby Flay Launches His Signature Kitchenware and Grilling Collection

It’s grilling season and the king of the grills Bobby Flay is everywhere. A new cookbook just out, a new cooking show to follow and finally, his own cookware line, with, natch, a nice feature of grilling attachments. Food Network and Kohl’s Corporation officially launched the Bobby Flay casual lifestyle collection last Thursday.

Quoting from the release: “The new Bobby Flay collection encompasses casual lifestyle products, unique grilling items, and the worldly Mediterranean influences of Bobby’s culinary point of view. The product assortment includes a diverse selection of affordable cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles and barbecue tools. At launch, regular prices will range from $4.99 for an oatmeal bowl to $139.99 for a 16-Piece Plancha Dinnerware Set”

Indeed the terra cotta contstructed dishware is available in four different colors includes a bright turquoise that bespeaks of Flay’s famous Southwestern influences. But, thankfully, not everything is bold and wild. The serving dishes for tortillas to tapas are a welcoming homey and earthly dark brown with rich orange and sand accents. Among cooler stuff, the first garlic oven I can recall seeing in a long time. Of course grilling is well represented from the charocal chimney to brushes and grilling baskets.

Other items include the Bobby Blender, with favorite cocktail measurements etched into the pouring glass; tablecloths, placemats, napkins and bar mop towel sets all in Plancha colors; cutlery including a set of steak knives and a slicing set, and an Acacia Wood collection of large salad bowls. The new collection is available only at Kohl’s stores and Kohls.com and continues the collaboration between Kohl’s and Food Network-branded kitchenware products that began last fall.

“I’ve always loved eating almost anything off the grill. These products will help you grill, cook and entertain anytime, in any weather,” said Flay. “My products represent how grilling has become a lifestyle and a part of our culture, all year round. Everyone should have the tools to create amazing food.”

There’s also a contest connected with the launch. From May 15-June 15. Top prize is 5 days, 4 night visit to New York City, a visit to the Throwdown with Bobby Flay set, dinner at Bobby’s Mesa Grill, spending money, $500 Kohl’s gift card and a full line of Flay’s new products. And four more runner-up prizes too. Just click the Ultimate Father’s Day Sweepstakes area on the site for details and signup; you can’t miss it.

Television-wise, Food Network is launching grilling season next week with a series of specials and grilling-themed cooking episodes including a one-hour special rilling “Throwdown with Bobby Flay”. Then on July 6th, Flay’s new “Grill It!” cooking show premieres.

Paula Deen’s Cookware Line: Due in September, Expansive Selection

You might recall that the very first post on this site (other than the little hello thing) was about Paula Deen and her plans for this year. In that we mentioned a restaurant and cookware. Guess what? We have an update on the cookware.

From the Chicago Tribune:

Every year, the International Home & Housewares Show showcases thousands of new products for the kitchen. Sponsored by the International Housewares Association, this year’s event, held in March at Chicago’s McCormick Place, attracted thousands of buyers looking for the next big thing.

The article talks about various trends and several things that caught thier eye. For us, the biggie being Ms. Paula’s new Fall line:

Paula Deen swirled cast-iron pans will start at $30. — Meyer

Meyer Corp. unveiled the Paula Deen Signature Collection of cookware, tools and cutlery that is almost as expansive as Deen’s Southern drawl. Favorite items included the swirled cast-iron pans (from $30 for a 10-inch skillet); the pretty yet sturdy speckled enamel-on-steel mixing bowls ($20 for set of three) and an old-fashioned 8-cup percolator ($25). The 85-plus-piece collection will appear in September.

Also of note in the article … Yellow is the big kitchen color this year. And, other trends include “multitasking tools geared for smaller and/or more value-conscious households; and an industry-wide push toward environmentally friendly design”.